Electronic Maps – Geographic Information Systems (GIS)Electronic maps simplify planning and routing. They lower the cost of transportation by sharply reducing the cost of getting lost. Furthermore, they allow optimization of store and advertisement placement. The reason Starbuck’s always seems to be “on the way” is due to the use of GIS. Dangermond found Environmental Systems Research Institute (ESRI) in 1969 … Continue reading "Electronic Maps – Geographic Information Systems (GIS)"
CellucottonCellucotton is the raw material used to make bandages, tissues, sanitary napkins, and tampons. In 1886, Johnson & Johnson introduced predecessor product “Lister’s Towels,” the first disposable menstrual product, sold primarily in Europe. Eventually, Kimberly-Clark (“K-C”) invented “Cellucotton” ー a highly absorbent wood-pulp by-product ー as a bandage for WWI. No sooner did the WWI … Continue reading "Cellucotton"
TelegraphBackground Samuel Morse invented the telegraph. He learned that his wife was sick while working in a different city. By the time he arrived home, she had died. Morse determined to invent a faster message delivery system. Like Fulton, Morse was an artist before going into business. He had no background in science or engineering. … Continue reading "Telegraph"
DynamiteDynamite blows up otherwise difficult to move things, like boulders, mountains, and bedrock. It lowers the cost of removing rocks to make level land and tunnels, railroads, roads, and enables foundations for skyscrapers. In 1847 chemists Théophile-Jules Pelouze and Ascanio Sobrero had synthesized nitroglycerin but the chemical was unstable and difficult to harness. Nobel encased … Continue reading "Dynamite"
Chlorofluorocarbons “Freon”Freon is the brand name of a Chlorofluorocarbon gas. It replaced other refrigerant chemicals that were more toxic or volatile, including ammonia. Throughout the 20th century, Freon became the dominant refrigerant gas. The team that invented Freon was led by Thomas Midgley, Jr., who earlier had invented leaded gasoline. It was a joint venture between … Continue reading "Chlorofluorocarbons “Freon”"
King Camp Gillette’s Razor Blade Business ModelGillette’s Razor Blade business model reinforces the blue ocean strategy concept of buyer utility. Specifically, when analyzed on the blue ocean strategy buyer utility map, Gillette’s disposable blades were convenient to purchase, use, and dispose of. Like many blue ocean offerings, disposable blades also broke the cost/value trade-off, offering higher value at lower cost than … Continue reading "King Camp Gillette’s Razor Blade Business Model"
Color MoviesThough not the first color movie, The Wizard of Oz left an indelible mark. Swapping from the old world of black and white to color the world flew over the rainbow. Movies have never been the same since. Kalmus, an MIT alum, created a process for color movies and ramped up a company, Technicolor. Initially, … Continue reading "Color Movies"
Ted Hoff’s General Purpose Microprocessor“…even though science and technology are wonderful, what really gets them out there for people to use is to have businesses built around them. It takes savvy businessmen as well as savvy technologists to make that work.” Tedd Hoff Background Ted Hoff had access to then state-of-the-art vacuum tube circuits in high school. In 1954, … Continue reading "Ted Hoff’s General Purpose Microprocessor"
StatinsStatins dramatically lower blood cholesterol, and the likelihood of heart attacks. Akira Endo discovered statins. Akira Endo & His Molds Endo is a Japanese researcher with a lifelong fascination related to fungi. Recalling that Fleming accidentally discovered penicillin, he theorized that fungi might hold other miracle drugs. Endo noted that Americans are much heavier than … Continue reading "Statins"
- Featured Stupid Feature: Auto-Off Scales
Cross-posted from blueoceanthinking.substack.com. The blue ocean strategy process includes the well-known “Four Actions Framework” where we eliminate, reduce, raise, and create key factors in search of a new offering. Eliminating and reducing features that add cost but not value is often key to creating a blue ocean megahit. Traditional marketers have a knee-jerk reaction; they … Continue reading "Featured Stupid Feature: Auto-Off Scales"
Offshore Oil DrillOffshore Drilling Units allow drilling for oil underwater. History Early patents describe over-water drilling wells that never worked. Thomas Rowland filed an 1869 patent for a “submarine drilling apparatus.” There are limited records showing submerged oil wells in 1891, in Grand Lake in Ohio. However, it wasn’t until 1894 that offshore exploration started in earnest. … Continue reading "Offshore Oil Drill"
Military TankTowards the late 1800s, Europeans and Americans both worked on the idea of a tire tread. They realized a treaded machine would be useful on rougher terrain. The Holt Manufacturing Company, later renamed Caterpillar, perfected and patented a working tread in 1904. While engineers experimented developing working treads for tractors their use in war was … Continue reading "Military Tank"
Electrical Transformer1831 Michael Faraday Faraday’s transformer acted as a knowledge bridge to future innovators that electricity could be transformed. It wasn’t especially useful on its own except to signal to future scientists what is possible. His transformer was vital to the creation of the modern electricity grid and electrical innovations. The device itself is hand-built by … Continue reading "Electrical Transformer"
Why not Wikipedia? Deletionists.There is a major problem with Wikipedia, deletionists. Deletionists, as the name suggests, get off on deleting things. They tear down rather than build up. Why would they want to do this? There are two primary reasons. First, it is an easy way to increase the number of Wikipedia edits which increases the visibility and … Continue reading "Why not Wikipedia? Deletionists."
CamcorderThe camcorder combined a camera and videotape player into one handheld unit. It made moviemaking exponentially easier and less expensive, opening the field to countless new auteurs. Background The first video making system offered for the home was by Ampex. Advertised in the 1963 Neiman Marcus Christmas catalog it cost $30,000 ($247,201 adjusted to 2018) … Continue reading "Camcorder"